Bangalore, Bengaluru or Bengalooru?
One of the biggest problems we faced early on was what to do with the impending name change for Bangalore to Bengaluru? Is the new spelling for Bangalore going to be Bengaluru? Bengalooru? Any other variation?
Why would this be important in any case?
Because of search engine optimizations, of course!
Google, and to a lesser degree, other search engines, rely heavily on the text that they find within your site to best guess where and how to index your site. They also rely heavily on other sites linking to your site with the same text terms. So, a ‘rose’ by any other name is not the same for Google. :) In short, names, and keywords, matter a lot to search engines, Google in particular.
For the time being, we have relied on the most official reference that we could find for the correct spelling for Bangalore’s new name, and have put both the old name (Bangalore) and the new one (Bengaluru) in the places that matter on MyCityBuddy.
Who knows, in the future, we may have to add a third spelling!
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